Effective Communication = Happy Customers
According to Marketing performance research, the chances of successfully selling to happy customers is 14 times higher compared to selling to neutral customers. It sounds so simple yet the work involved is complex. Companies have to spend on pieces of training and incentives to empower their front liners in executing customer service protocols. But what is really good customer service? Can it be measured? Is there really an ultimate approach to customer service? If you own a brand yet struggling to keep your customers, you might be lacking in contextual communication approach. Contextra helps businesses like you overcome these challenges.